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Google Analytics in Power BI
Microsoft Power BI

Google Analytics in Power BI – get a full picture of your marketing performance

If you’ve ever worked with data in Google Analytics, you know it’s a goldmine of insights. Website traffic, traffic sources, user behavior, conversions — everything laid out clearly. But is that really all you need to make solid business decisions?

Imagine this: your latest marketing campaign increased website traffic by 30%. Great news, right? But… did that traffic actually generate revenue? Did the visitors end up making a purchase — for example, after filling out a form and speaking to a consultant? That’s something Google Analytics won’t tell you.

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Modelowanie danych dla e-commerce w Power BI.
Blog

Data modeling for e-commerce in Power BI – examples and tips

E-commerce generates huge amounts of data: from transactions and customer information, through marketing campaigns, to logistics and order and return processing. The challenge is not only to collect this data, but also to model and analyze it appropriately. This is where Power BI comes in – a tool that allows you to transform scattered information into coherent and readable analytics that support business decisions. In this article, we will present best practices for data modeling in e-commerce, show examples of applications, and suggest how to avoid common mistakes.

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Power BI w chmurze,
Microsoft Power BI

Power BI Cloud – a guide for companies

Is Power BI in the cloud the right fit for your company? Or maybe you’re wondering: is it secure, and will my data work just as smoothly as it does on local servers?

These are questions we hear all the time. Especially from companies that have been relying on Excel, Power BI Desktop, or data stored “on their own server” up to this point. After all, moving reporting to the cloud involves technology, budget—and, let’s be honest—trust.

That’s why in this article, we’re taking a closer look at what Power BI Cloud really is, how it works in practice, and in which scenarios it can seriously make life easier—for both your analytics team and decision-makers. No corporate buzzwords, just clear, practical insights. Let’s dive in!

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analityka w power bi
Microsoft Power BI

Power BI Analytics – How to Effectively Use Data for Smarter Business Decisions

Does your company collect data from multiple systems but still struggle to get a clear picture of what’s really happening? Are you wondering how to turn raw numbers into meaningful business decisions? This is where Power BI analytics comes into play – a solution that helps you connect, organize, and extract real insights from your data.

Why does it matter? Because in today’s world, the winners are those who notice change early – and respond to it accurately. Data analysis isn’t just a buzzword, it’s a daily practice for companies that want to grow with intention. According to Microsoft, Power BI not only simplifies data analysis but also enables real-time decision-making and scales alongside your business. Does your company collect data from multiple systems but still struggle to get a clear picture of what’s really happening? Are you wondering how to turn raw numbers into meaningful business decisions? This is where Power BI analytics comes into play – a solution that helps you connect, organize, and extract real insights from your data.

Why does it matter? Because in today’s world, the winners are those who notice change early – and respond to it accurately. Data analysis isn’t just a buzzword, it’s a daily practice for companies that want to grow with intention. According to Microsoft, Power BI not only simplifies data analysis but also enables real-time decision-making and scales alongside your business.

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Integracja Power BI z narzędziami do zarządzania projektami.
From the BI industry

Integration of Power BI with project management tools

In many organizations, project data is scattered—some of it is in tools such as Microsoft Project or Planner, some in Jira or Trello, and some in Excel spreadsheets or SharePoint. This dispersion makes it difficult to get a complete picture of the project situation and hinders quick decision-making. As a result, the risk of errors, delays, and budget overruns increases. The solution is to integrate project management tools with Power BI. This advanced analytics platform allows you to collect data in one place and present it in a clear, interactive form. In this article, we demonstrate what such integration entails, the systems it works best with, and the benefits it brings to project teams and management.

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monitorowanie wskaźników ESG w Power BI.
Microsoft Power BI

Monitoring ESG indicators in Power BI

Increasingly, companies are facing expectations from investors, customers, and regulators regarding transparency in environmental, social, and corporate governance activities—i.e., ESG (Environmental, Social, Governance) indicators. Sustainable development is no longer just a matter of image, but is becoming a key element of business strategy. In this context, data analytics plays a fundamental role. Power BI, as an advanced Business Intelligence tool, not only allows for reporting ESG indicators but also enables real-time monitoring, identifying threats and opportunities for improvement. In this article, we present how to utilise Power BI to track and manage ESG indicators effectively.

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Power BI a analiza kosztów.
From the BI industry

Power BI and cost analysis – how to optimize operating expenses?

Every organization must monitor costs and actively optimize them in times of growing pressure to be efficient. Traditional spreadsheet-based reporting often proves too slow and inflexible to support dynamic business decisions. This is where Power BI comes in—a Business Intelligence platform that enables real-time cost analysis, identification of areas of excessive spending, and modeling of savings scenarios. In this article, we look at how Microsoft Power BI supports organizations in controlling and optimizing operating costs.

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how power bi works
Microsoft Power BI

How does Power BI work?

Have you ever wondered how Power BI works and why so many companies choose to implement it? If you work with data analysis in Excel, prepare reports, or build dashboards for management, you know how time-consuming and error-prone manual data processing can be. That’s exactly where Microsoft Power BI comes in—a tool that has revolutionized the way businesses analyze, visualize, and share data.

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