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Microsoft Excel is a traditional and proven tool used for business reporting. It turns out, however, that there are other solutions worthy of attention. Power BI (also from Microsoft) is a tool designed for advanced business analytics. It was first released to the world in 2010 under the name Project Crescent and since then many system updates have taken place. Thanks to the wide possibilities of aggregating data from many sources, their interesting visualization or the possibility of sharing reports with co-workers, Power BI allows obtaining very accurate analyses.

Data analysis is important for every company - regardless of its size or years of experience. It provides a clear understanding of customer behaviour and relevant business information to ensure continued growth and the possibility of controlling errors that may occur. The potential that lies in the data is enormous and often becomes an element of a company's competitive advantage. How can you improve data analysis in your company?

The modern advertising market is constantly changing. The growing role of online channels and the popularity of mobile devices are facts that are difficult to dispute. This situation generates new challenges for marketing professionals. Marketing teams are becoming more and more specialized and process huge amounts of data every day. Although marketers have so far used Google Analytics in their analysis and made business decisions on this basis, today it is worth supporting these activities with extended analytics, based on advanced systems for analysing large amounts of data, such as Power BI.

New technologies have a huge impact on customer service activities. On the one hand, they allow to speed up various procedures, on the other hand, they allow gaining in-depth knowledge about which channels of communication with the customer should be prioritized. In such a situation, Business Intelligence solutions, including Power BI, are becoming more and more popular.

Are you interested in analysing data and possibilities offered by business intelligence? Nowadays, these are the key elements that allow companies to make the right business decisions. However, as you move on to the next level of organization management, it is becoming more and more difficult to analyse huge amounts of collected data. This is why business analytics systems such as Microsoft Power BI are being developed. This tool allows you to easily analyse the collected information and visualize it in a transparent way. In this article we present the best sources (podcasts, YouTube channels) of Power BI knowledge to help you learn more about its capabilities.

Today, every company generates millions of data every day. They relate to sales, finance, marketing and advertising, management. Correct data analysis is the key to be ahead of the competition and to give right direction to the business based on the information. Unfortunately, in practice, this is not an easy task. Some data is not used or is available only for individual departments of the organization. Fortunately, Microsoft Power BI, a tool for data analysis, which makes it much easier to analyse, visualize and available to all employees of the company, comes to help.

Microsoft Power BI is a system that supports companies and organizations in efficient and effective data analysis. Thanks to it you can analyse and visualize data collected by organizations and companies in an interesting and accessible way. The information obtained in this way is available to the whole team regardless of time and location. What's more, Power BI allows you to combine data from multiple sources - Excel spreadsheets, email marketing systems, social media, streaming data or cloud services. The generation of reports is fast and intuitive, and the range of analysed data can be freely modified. If you want to learn more about the possibilities offered by Power BI, it is essential to take part in one of the events that will take place in 2019!

The ability to dictate the rate of growth and direction of development in the industry is one of the most important factors for any company that wants to become a leader in an extremely competitive world. However, it must be remembered that the future keeps companies challenges that require a solution in the present. Every decision made today has a significant impact on the future of an organization. On the other hand, the speed at which the company responds to the challenges of the present and the future determines its success. What solutions are worth implementing so that your company will be successful in the market?