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Power BI w analizie marketingowej
Blog

Power BI in marketing analysis – how to measure campaign effectiveness and the customer journey

In a world where marketing campaigns run simultaneously across Google, social media, email marketing, CRM, and e-commerce, “marketer’s intuition” is no longer enough. Companies need a consistent, numerical picture of what really works: which campaigns generate sales, how customers navigate the purchase path, and where we lose the most potential in the process. Power BI, properly connected to data from marketing and sales tools, allows you to turn chaotic partial reports into a single, transparent system for measuring campaign effectiveness and analyzing the customer journey—from the first click to a loyal customer.

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2025-11-12
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Power BI and business process automation – integration with Power Automate and Teams

In the era of digital transformation, companies are increasingly looking for ways to not only analyze data, but also automate actions based on it. Reports and dashboards are no longer just a source of information—they are becoming a starting point for decision-making and implementing processes in real time. Fortunately, the Microsoft 365 ecosystem now enables full synergy between analytics, automation, and teamwork. By integrating Power BI, Power Automate, and Microsoft Teams, organizations can build intelligent workflows that connect data, processes, and people. In practice, this means shorter response times, fewer errors, and full visibility into business processes. What else? More about this later in the article.

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2025-10-17
power bi copilot a zarządzanie projektami.
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Power BI Copilot and project management

Modern project management requires not only excellent team organisation, but above all, quick and accurate data-driven decision-making. Business Intelligence tools that integrate data from various sources and present it in clear, concise reports are becoming increasingly important. Microsoft Power BI has been a leader in this field for years, and the introduction of Power BI Copilot—a feature based on artificial intelligence—opens a new chapter in project data analysis. Copilot enables managers and project teams to use data intuitively, automatically generate visualizations and reports, and supports management processes through real-time analysis. Let’s take a closer look at its capabilities.

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2025-09-10
Jak mierzyć efektywność sprzedaży z pomocą Power BI.
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How to measure sales effectiveness with Power BI?

Sales effectiveness is one of the key areas of analysis in any organization. Companies that can accurately measure and interpret sales data gain a competitive advantage, respond more quickly to market changes, and manage resources more effectively. Traditional reports in Excel or ERP systems are increasingly proving insufficient. That is why companies are turning to Business Intelligence tools, with Microsoft Power BI leading the way. This solution not only allows you to visualize data, but also to monitor key sales performance indicators (KPIs) in real time.

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2025-08-26
Modelowanie danych dla e-commerce w Power BI.
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Data modeling for e-commerce in Power BI – examples and tips

E-commerce generates huge amounts of data: from transactions and customer information, through marketing campaigns, to logistics and order and return processing. The challenge is not only to collect this data, but also to model and analyze it appropriately. This is where Power BI comes in – a tool that allows you to transform scattered information into coherent and readable analytics that support business decisions. In this article, we will present best practices for data modeling in e-commerce, show examples of applications, and suggest how to avoid common mistakes.

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2025-08-12
niestandardowe wizualizacje w Power BI, Custom visualization in Power BI, Heat map, power bi, charts, business intelligence, custom visuals
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How to fully leverage the potential of custom visuals in Power BI?

Power BI, as one of the most powerful Business Intelligence tools, offers a wide range of built-in visualizations to help users understand and interpret data. However, in many cases, standard options may not suffice to meet unique business requirements. In such situations, custom visuals come to the rescue, enabling the creation of more advanced and personalized reports. 

In this article, we will explore what personalized charts are, their benefits, how to create them, and where to find ready-made solutions. 

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2024-12-19
Microsoft 365 w Power BI, Office in Power BI,
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Microsoft 365 in Power BI

Integrating Power BI with Microsoft 365 is a step that allows companies to maximize the potential of their data. By leveraging the Microsoft ecosystem, including tools like Excel, SharePoint, and Teams, data analysis becomes simpler, more intuitive, and accessible to the entire team. This integration enables businesses to utilize the data already collected through Microsoft 365 tools effectively.

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2024-11-28
Power Apps Power BI,Integration power apps with power bi
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How does the integration of Power Apps and Power BI support businesses?

Integrating tools that facilitate data processing and automate business processes is becoming essential for companies aiming to boost efficiency. Power Apps and Power BI, as part of the Microsoft ecosystem, offer solutions that improve data management and enable more accurate decision-making. This article explores how these tools can support business growth and the benefits of their integration.

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2024-11-21

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