
Power BI in B2B sales – how to analyze the pipeline, conversion rates, and sales rep performance without report chaos?
In B2B sales, the problem is rarely a lack of data. More often than not, companies are drowning in an excess of it: separate CRM systems, separate Excel spreadsheets, separate sales notes, and on top of that, several different versions of the same report. The result is predictable: management sees a different pipeline value than the sales director, and salespeople don’t know which definition is used to evaluate their performance. This is a very costly mess, especially since, according to Salesforce, salespeople spend only 28% of their week selling, and just 35% of sales professionals fully trust the accuracy of their organization’s data. In such an environment, Power BI shouldn’t be just another place to look at charts, but a shared decision-making system.











