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Organisational culture affects all areas of a company’s functioning, as well as its environment. It involves the work of individuals – their productivity and efficiency, and the level of perceived job satisfaction. Moreover, organisational culture also influences planning strategy, marketing, and sales, such as the ability to resolve corporate conflicts or the introduction of innovations. It creates patterns of behaviour and commonly accepted sets of norms in companies. Not surprisingly, it is often referred to as the ‘autonomous nervous system of the organisation.