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Google Analytics in Power BI
Microsoft Power BI

Google Analytics in Power BI – get a full picture of your marketing performance

If you’ve ever worked with data in Google Analytics, you know it’s a goldmine of insights. Website traffic, traffic sources, user behavior, conversions — everything laid out clearly. But is that really all you need to make solid business decisions?

Imagine this: your latest marketing campaign increased website traffic by 30%. Great news, right? But… did that traffic actually generate revenue? Did the visitors end up making a purchase — for example, after filling out a form and speaking to a consultant? That’s something Google Analytics won’t tell you.

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Power BI w chmurze,
Microsoft Power BI

Power BI Cloud – a guide for companies

Is Power BI in the cloud the right fit for your company? Or maybe you’re wondering: is it secure, and will my data work just as smoothly as it does on local servers?

These are questions we hear all the time. Especially from companies that have been relying on Excel, Power BI Desktop, or data stored “on their own server” up to this point. After all, moving reporting to the cloud involves technology, budget—and, let’s be honest—trust.

That’s why in this article, we’re taking a closer look at what Power BI Cloud really is, how it works in practice, and in which scenarios it can seriously make life easier—for both your analytics team and decision-makers. No corporate buzzwords, just clear, practical insights. Let’s dive in!

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analityka w power bi
Microsoft Power BI

Power BI Analytics – How to Effectively Use Data for Smarter Business Decisions

Does your company collect data from multiple systems but still struggle to get a clear picture of what’s really happening? Are you wondering how to turn raw numbers into meaningful business decisions? This is where Power BI analytics comes into play – a solution that helps you connect, organize, and extract real insights from your data.

Why does it matter? Because in today’s world, the winners are those who notice change early – and respond to it accurately. Data analysis isn’t just a buzzword, it’s a daily practice for companies that want to grow with intention. According to Microsoft, Power BI not only simplifies data analysis but also enables real-time decision-making and scales alongside your business. Does your company collect data from multiple systems but still struggle to get a clear picture of what’s really happening? Are you wondering how to turn raw numbers into meaningful business decisions? This is where Power BI analytics comes into play – a solution that helps you connect, organize, and extract real insights from your data.

Why does it matter? Because in today’s world, the winners are those who notice change early – and respond to it accurately. Data analysis isn’t just a buzzword, it’s a daily practice for companies that want to grow with intention. According to Microsoft, Power BI not only simplifies data analysis but also enables real-time decision-making and scales alongside your business.

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how power bi works
Microsoft Power BI

How does Power BI work?

Have you ever wondered how Power BI works and why so many companies choose to implement it? If you work with data analysis in Excel, prepare reports, or build dashboards for management, you know how time-consuming and error-prone manual data processing can be. That’s exactly where Microsoft Power BI comes in—a tool that has revolutionized the way businesses analyze, visualize, and share data.

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business intelligence
Microsoft Power BI

What Is BI Used For? Practical Applications of Business Intelligence

Have you ever wondered what Business Intelligence is used for and why it’s so often mentioned in the context of modern business management? You may have come across the term during an ERP system implementation, while analyzing sales data, or when someone on your team brought up Power BI. In this article, I’ll walk you step by step through what Business Intelligence is, how it works, and – most importantly – how it can benefit your company. 

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data analyst
Microsoft Power BI

Who is a Power BI analyst and why is their role gaining importance?

Power BI is one of the most powerful tools for business data analysis and visualization, developed by Microsoft. It allows you to connect data from various sources (such as ERP, CRM, Excel, or social media), transform it into digestible reports, and make fact-based — not gut-based — business decisions.

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optymalizacjq procesów biznesowych
Microsoft Power BI

Save time and money through business process optimization

Business process optimization is one of the most effective ways to reduce costs and save time within a company. Not all organizations realize how much is lost due to manual data processing, monthly report creation, overly complex procedures, or a lack of consistent communication between teams. 

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optymalizacja procesów produkcyjnych
Microsoft Power BI

The Role of Data Analysis in Optimizing Operational Processes 

Optimizing operational processes has become a key element of organizational development strategies, affecting the speed, quality, and costs of operations. In this context, data analysis plays a foundational role, supporting operational decisions by enabling businesses to adapt their actions to changing market conditions and internal circumstances. 

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