The coronavirus pandemic and related restrictions moved a significant part of our activities to the Internet. This resulted in an enormous increase in the number of data generated by customers. Their precise analysis can be a source of invaluable conclusions for companies on the improvement of sales processes. Is their potential was exploited?
The coronavirus pandemic has forced significant changes in the functioning of most companies, including the need to organise remote work for a large part of employees efficiently. With the help of analysts and team managers, modern ICT solutions such as Power BI from Microsoft come to the fore.
The success of marketing campaigns is based on the communication of the right content in the right channels, which translates into achieving the company’s goals and increasing its revenues. Social media, e-mail marketing, newsletters, TV, radio and press ads or websites are the touchpoints between customers and the brand. Is each of these channels effective? Definitely not.
The business intelligence area is playing an increasingly important role in managing the organization. It is worth to take a closer look at trends dominating on the market, which will determine actions in the field of business intelligence systems in 2019.
Power Summit is one of the most prestigious annual events dedicated to Power BI users and all those interested in modern solutions in the field of data analytics.
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