Microsoft Power BI – an easy-to-use interface for data analysis
Power BI is a whole set of analytical tools that support the operation of companies and organisations in various industries. Properly understanding a company’s needs, organizational culture, and objectives allows for tailoring its functions so that Microsoft Power BI supports the development of the entire organisation.
With Power BI:
- You have permanent access to all company data,
- You can share reports between different company departments,
- You do data analysis with even small technical skills,
- https://powerbi.pl/en/blog/microsoft-power-bi-en/how-to-avoid-mistakes-in-data-analysisYou avoid errors in data analysis.
Which areas of the company’s operations does Microsoft Power BI support?
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Sales
The overriding objective of any business is sales. Being able to look at performance at each level and level often identifies weaknesses and development opportunities. Collecting accurate and reliable data allows better management of the entire sales process. For example, reports generated in Microsoft Power BI are available to all company employees, regardless of where they are working from. Salespeople therefore have access to up-to-date sales results, structured according to a scheme of their choice – by province, region or product line.
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Customer service
Mobile access and the easy visualisation of data in Power BI allow those working in customer service to instantly gain concrete knowledge of their customers’ needs. This makes it much easier for customer service staff to carry out their professional duties. The detailed information provided by the reports generated by Power BI gives a good idea of consumer preferences, thereby improving the quality of customer service.
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Marketing
Power BI in the marketing department allows you to analyse the effectiveness of campaigns, optimise budgets and track metrics such as ROI or cost per conversion. It also enables the segmentation of customers based on their behaviour and preferences, which promotes better tailoring of communications to different target groups. Thanks to integration with social media, user engagement can be monitored, and their opinions about the brand can be analysed, which supports the optimisation of the content marketing strategy. Power BI also supports the sales funnel analysis and the identification of moments when potential customers leave the conversion path, allowing better customer profile management. In addition, by creating clear dashboards and automated reports, Power BI makes it easier for the marketing department to report results and make data-driven decisions on an ongoing basis.
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Finance
Data analysis also effectively supports finance departments, where accuracy and efficiency are key to making sound decisions. Activities such as forecasting sales, preparing financial estimates, analysing and improving operational efficiency or managing liquidity become much less time-consuming with Power BI. Data visualisation and report automation minimises the risk of calculation errors, allowing financiers to act more quickly and confidently. Business intelligence tools streamline analytical processes and enable accurate tracking of profitability indicators, cost monitoring and real-time budget control. Power BI also supports the estimation of financial risk through advanced analysis and forecasting, giving finance teams a tool to make better, data-driven decisions, thereby building organisational stability and profitability.
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Management
Decision-making is one of the key tasks of the board of directors, determining the stability and future of the organisation. By basing decisions on reliable data, management minimises the risk of making wrong choices and pursuing actions in the wrong direction, allowing for more informed management of the growth strategy. Power BI enables real-time analysis of a company’s performance indicators and financial health, allowing management to react immediately to deviations from the plan. The tool also helps to measure progress against key business objectives and identify those areas that require re-examination or a change in strategy. The systematic monitoring of the company’s performance, thanks to Power BI, allows it to keep track of its strategic objectives and increases the chances of fully executing the development plan. Additionally, with forecasts and trend analysis, management can make more predictable decisions, which promotes stable growth and development of the business.
As can be seen from the examples above, Power BI can be used in virtually all areas of a company’s operations. If you want to exploit its possibilities for your company, please contact us (info@ebisgroup.com). We will prepare an action plan together!
