Microsoft Power BI
How to improve marketing activities through data analysis?
The modern advertising market is constantly changing. The growing role of online channels and the popularity of mobile devices are facts that are difficult to dispute. This situation generates new challenges for marketing professionals. Marketing teams are becoming more and more specialized and process huge amounts of data every day. Although marketers have so far used Google Analytics in their analysis and made business decisions on this basis, today it is worth supporting these activities with extended analytics, based on advanced systems for analysing large amounts of data, such as Power BI.
2020-05-31
