What is worth knowing about Microsoft Power BI?
The Power BI enables data from multiple sources to be combined quickly and easily. Thanks to the drag-and-drop functionality implemented, anyone with even a little technical and analytical knowledge can handle this tool. Importantly, Power BI is available for mobile devices and computers. This gives users constant access to data, regardless of where they work. Interactive reports prepared in this way are available to the entire team, making it much easier to assess the company’s health and guaranteeing more rational decision-making.
What data visualisation capabilities does Power BI offer?
The forms of visual data presentation available in Power BI are surprising in form and variety. These can take a standard form, familiar from Excel, as well as a much more advanced one. Pie charts, tree maps, cumulative layer charts, location labelling maps and much more. With them, you can prepare a report on the previous month’s sales volume, a report on product demand in a particular region, as well as indicate which channels for promoting your brand are most effective. The possibilities offered by Power BI are virtually endless.
It is important to remember that the correct aggregation of data and the purpose of the analysis are crucial here. Working with the Power BI system results in receiving information that will support your company in making strategic business decisions. If every step of the analysis is considered, the data obtained in this way will undoubtedly become a source of success for your company.
Why use Microsoft Power BI for data visualisation?
Microsoft Power BI is an advanced data visualisation tool that allows companies to gain insight into key performance indicators at an organisation-wide level. With Power BI, data from various sources – from CRM and ERP systems to social media and analytics applications – can be integrated, enabling comprehensive analysis and interpretation of data. One of the main strengths of Power BI is its flexibility and scalability. This allows the presentation of data to be tailored to the company’s individual needs, which is particularly important in dynamic market changes. Thanks to interactive dashboards that can be easily adapted to changing indicators, employees from different departments can monitor the progress of their activities in real-time. Power BI also offers advanced analytical capabilities, such as forecasting or trend analysis, allowing you to understand the current state of your business and predict future performance. Advanced security mechanisms ensure that data is secure and only accessible to authorised individuals, which is key in protecting sensitive business information. Finally, Microsoft Power BI also enables creating and sharing personalised reports, making strategic decision-making more informed and based on real data.
What areas of company operations does Microsoft Power BI support?
Microsoft Power BI supports many business areas, enabling better business decisions and process optimisation. Here are the most important of these:
1. Sales and marketing
Power BI allows marketing campaigns and sales activities to be analysed in real time. By integrating with CRM and social media tools, companies can monitor campaign effectiveness, analyse customer data, identify buying trends and allocate resources more effectively.
2. Finance and accounting
The system enables the generation of dynamic financial reports, cash flow forecasting, cost and revenue monitoring and profitability analysis. This makes financial management more transparent, facilitating investment or budgeting decisions.
3. Project and production management
Power BI supports project management, enabling progress monitoring, resources and schedules. In production, the system allows you to analyse performance, monitor production processes, optimise costs and identify areas for improvement.
4. HR and human resources management
The tool allows for analysing employment data, employee turnover, productivity, and engagement. It enables monitoring indicators such as absenteeism and work performance and helps in resource planning and recruitment strategies.
5. Customer service and relationship building
With Microsoft Power BI, it is possible to monitor the quality of customer service and analyse data from surveys, contact channels or complaint requests. This makes it possible to identify areas for improvement and enhance service quality.
6. Supply chain management and logistics
Power BI supports inventory, supplier and logistics data analysis, allowing companies to optimise supply chain management. Monitoring inventory levels, delivery timeliness and transport costs helps to manage the flow of goods better and minimise the risk of delays.
7. Compliance and data security
With advanced tools, Power BI enables monitoring of regulatory compliance, such as GDPR, and provides tools for reporting and analysing security-related data. This allows companies to track key metrics and ensure compliance with applicable regulations.
8. Analysis of market and competition data
Companies can analyse market and competitive data to monitor trends, identify new opportunities and make more informed strategic decisions. Microsoft Power BI is a comprehensive tool that supports various activities, enabling companies to take a holistic approach to data analysis and better use information at every stage of their operations.
If you want to learn how to visualise data quickly and clearly, get in touch! We are very familiar with the Microsoft Power BI system, and our BI solution consulting brings our clients excellent results!
