A small company - little data?

Many entrepreneurs believe that they do not have any data in the company. Are they right? As it turns out in practice, unfortunately not. CRM systems, websites, e-shops, social media profiles, e-mail marketing and automation systems, partnership and sales programs - each of these channels generate vast amounts of data every day. How can you use it? Everything depends on the industry and strategy. Some companies will want to find out at which stage of the shopping journey their customers choose the competitor's offer. Others will want to select the least effective sales channels, and still, others will want to improve the process of handling complaints and thus increase customer satisfaction.

Data analysis - why is it so important?

Recently it has become quite popular to say that you cannot improve anything if you do not measure it first. It is hard to disagree with it. Making all business decisions should be based on reliable and verified information, based on data, and not on hunch or intuition. Acting in this way, we have a chance not only to improve inefficient processes quickly but also to find a market niche or quickly verify the assumed goals. This, in turn, directly translates into the quality of work and the income generated by the company. However, we should be aware that implementing a 'some' tool for data analysis is not enough.

Data storage - a matter of security and privacy 

As companies collect more and more data, they also need to ensure its security and privacy. Data protection has become critical in light of regulations such as GDPR. Companies must ensure appropriate technical and organisational measures are in place to protect data from unauthorised access, loss or theft. In addition, it is also essential to monitor data-related processes and conduct regular audits to ensure that all procedures comply with current regulations.

Expert support in data analysis 

Although data analytics tools are becoming increasingly accessible and intuitive, sometimes it is worthwhile to enlist the help of experts. Data analytics professionals can provide additional value by better understanding analytical processes, optimising methodologies and interpreting results. Working with professionals can speed up the analytics process and provide more accurate and relevant conclusions, resulting in better business decisions and results.

Developing data analytics for the future 

Data analytics is an area that is constantly evolving and adapting to changing needs and technologies. Companies should be aware of the need for continuous development in this area and be open to new solutions and trends. Investing in the development of data analytics competencies and keeping up to date with the latest developments in the field can help to maintain competitiveness and achieve market advantage in the future.

Power BI - practical data analysis

Today, entrepreneurs are supported by modern systems for data analysis, such as Power BI or Microsoft Fabric, which dispel any doubts and allow them to make accurate business decisions. Thanks to them, the aggregation of company data, its segmentation and presentation in the form of clear charts and reports are intuitive and quick to make even without specialist analytical knowledge. The obtained analyses can be easily shared with others, regardless of the time and place from which we work. The data is available practically 24h/7, in real-time, thus providing a better insight into the company's situation. Power BI also allows for a deeper understanding of customer behaviour and indicates areas for optimisation.

If you want your company to benefit from your data too, please contact us. Our experienced consultants will propose a set of analytical tools individually tailored to your organisation's needs. For years, we have been supporting Polish and foreign entrepreneurs in better understanding the functioning of their companies - we will gladly help you, too!