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Business process optimization is one of the most effective ways to reduce costs and save time within a company. Not all organizations realize how much is lost due to manual data processing, monthly report creation, overly complex procedures, or a lack of consistent communication between teams. 

Optimizing operational processes has become a key element of organizational development strategies, affecting the speed, quality, and costs of operations. In this context, data analysis plays a foundational role, supporting operational decisions by enabling businesses to adapt their actions to changing market conditions and internal circumstances.