Data analysis and business analytics in 2024
The year 2023 was a pivotal moment for the business analytics industry, with emerging trends expected to shape the landscape in 2024. The evolution of BI tools and strategies is progressing, and the future of business analytics is evolving with new and interesting trends.
As we enter 2024, the question is no longer whether companies need increased access to BI analytics, but what is the best BI solution for their specific needs.
Personalization at the forefront
In 2024, a noticeable trend will be the increasing personalization of BI tools and strategies. Companies of all sizes are recognizing the need for tailor-made BI solutions that exactly match their unique requirements.
The “one-solution-fits-all” approach is slowly disappearing, making room for BI solutions tailored to specific industries, workflows and challenges. The shift marks a shift away from general analytics to more targeted and efficient use of BI resources.
A year of security and data discovery
As companies continually harness the power of data, 2024 will be a time to prioritize security and data discovery.
Transparent and secure data will be a priority, ensuring the integrity of analysis and insights. Organizations will focus on expanding their own data infrastructure to protect against potential threats, strengthening the credibility of BI-generated results.
At the same time, an increased focus on discovery will enable companies to extract hidden insights and trends from data, providing a more comprehensive understanding of its potential.
Joint integration of BI and AI
Another important trend in 2024 is the combination of BI and artificial intelligence (AI) collaboration. The convergence of these technologies will enable teams to work seamlessly, sharing insights and knowledge across departments.
Collaborative BI will foster a culture of collaborative decision-making, breaking down silos and enabling cross-functional collaboration.
The integration of artificial intelligence will enhance the analytical capabilities of BI tools, automating repetitive tasks and uncovering patterns that may go unnoticed using traditional methods.
Modern BI Software
To tell compelling data stories, in 2024. companies will reach for modern BI systems such as Microsoft Power BI or Microsoft Fabric, which offer software to create interactive dashboards and perform real-time analysis without advanced technical knowledge.
Organizations will no longer just be interested in whether visualizations improve analytics; they will be looking for the best ways to communicate data stories. Intuitive and powerful BI software will be crucial in transforming complex data sets into easily digestible and useful information.
Emphasis will be placed on creating a user-friendly interface to interact with the data and draw meaningful conclusions at any level of sophistication.
Start the new year with practical data analysis!
Navigating the dynamic landscape of data analytics and business intelligence in 2024, the trends presented point to a future that is increasingly personalized, secure, collaborative and powered by advanced technology.
The coming year promises not only to answer the “why” of BI, but also to provide companies with the tools and strategies to find the answer to the “how.” The evolving BI landscape is a fascinating space where innovation and adaptation efforts will continue to drive important insights, leading companies to achieve great success in an era defined by data.
EBIS specialists will be happy to help you achieve all your goals for implementing analytics systems such as Power BI and Microsoft Fabric in 2024. Our experience and competence in consulting, implementation, training or maintenance and development of systems will guarantee comprehensive processes and stable development.
