Is it worth building an organizational culture based on data analysis?
2018-11-22 BI Market

Is it worth building an organizational culture based on data analysis?


Organizational culture affects all areas of the company's operation as well as its business environment. It affects the work of individual people - their efficiency and effectiveness, the level of job satisfaction. What's more, organizational culture also influences the planning strategy, marketing, and sales, the ability to resolve organizational conflicts or introduce innovations. Thanks to it, in enterprises, behavioral patterns and commonly accepted sets of standards are created. No wonder, then, that it is often called the “autonomic nervous system of the organization”.

Is it worth to base the organizational culture on data analysis?

If we think about the tools that are used to build an organizational culture in companies, the way managers work and their appropriate approach to lower-level employees comes to mind. We must remember that at present work is increasingly interdisciplinary. It requires constant learning, acquiring information and their practical use.

If we are building an organizational culture on data analysis, we can be sure that every decision made in the company will be based on solid pillars. There will be no room for supposition here. In their place, there will be a cause and effect relationship that will facilitate understanding of the functioning of the entire organization. What's more, all employees of the company will have this knowledge, no matter in which department they work.

How to achieve it?

When building an organizational culture, it is very important that top-level employees and managers create a broader awareness of the tasks and goals that have been set for individual teams. The most important issue is not only to know the scope of work necessary to perform but also to understand how it will affect other colleagues, departments in the company, business partners or clients. Every person working in a given company must be aware not only of his own responsibilities but also of the higher purpose of his work.

It is much simpler when we rely on data. All information is available 24 hours a day for all employees of the company, regardless of where they work. What's more, this data applies to each of the company's departments. So, for example, sales staff have insight into marketing data. On their basis, they know what promotional campaigns are planned in the near future, and they can choose customers who are most interested in the type of services or products. Such functions are fulfilled by Power BI - a data analysis tool.

If we want a data-driven organizational culture to be effective, management and managers must focus on optimizing business results with quantitative measurements. They also need to ensure that their employees can make the right decisions based on information obtained from data analysis. Education and training are two keys that allow creating a solid basis for a business culture based on data analysis.

What benefits do companies achieve from implementing a data-driven organizational culture?

In enterprises that have decided to base their organizational culture on data analysis, consistency at all levels can be observed. This consistency manifests itself in the fact that employees take over the habits of the leaders and are guided by them both in the relations within the company and with the clients. There are no accidental decisions taken here. Each step is thought out, based on the information received from the data analysis.

Thanks to the organizational culture based on the analysis of data, the goals set for particular departments of the company are clearly connected with the goals of the organization, its strategy, and mission. Organizational culture manifests itself in what people really think, speak and do in the context of their actions and decisions they make in their daily work. Data analysis and the obtaining of the valuable business information on their basis creates a harmonious atmosphere in companies and a sense of stability.