Trend 1: Increase in popularity of self-service BI
In 2024, companies have increasingly invested in analytics tools accessible to all employees, not just IT or analytics departments. A Gartner report shows that the share of self-service BI tools in the total business analytics market has increased by 20% compared to 2023. This trend is expected to continue in 2025. Power BI allows people without advanced technical knowledge to create reports and analyses quickly. Their intuitive interfaces and ready-made templates make data more accessible, supporting fact-based decision-making.
Trend 2: Integration with AI and machine learning
In 2024, artificial intelligence has become hugely important in business analytics. Microsoft Power BI already offers features such as predictive analytics or visualisation suggestions based on AI algorithms. By the end of 2025, McKinsey predicts that 60% of companies will be using BI tools integrated with machine learning. An example of this is the Q&A function in Power BI, which allows you to ask questions in natural language and get answers in the form of visualisations. Next year, these technologies will be even more advanced, enabling more profound and precise real-time analysis.
Trend 3: Data democracy as the foundation of an analytics culture
2024 showed that companies that focus on democratising access to data perform better. According to a Forrester study, organisations with a developed analytics culture reported a 30% higher ROI on their BI investments than their competitors. In 2025, the analytics culture will be based on the ‘data for all’ principle. Power BI supports this trend with the ability to share reports and dashboards across the organisation. Employees can jointly analyse data and share insights, significantly improving decision-making processes.
Trend 4: Shift to cloud-based analytics
Migration to the cloud was one of the main themes in 2024. Gartner predicts that by the end of 2025, 80% of analytics processes will be in the cloud. Power BI, a platform integrated with Microsoft Azure, fits perfectly into this trend. The cloud provides scalability, security and access to the latest technologies. Companies that choose to migrate will be able to react faster to market changes and better manage their data.
Trend 5: Personalisation of reports and dashboards
In 2024, users of the Microsoft Power BI analytics platform will increasingly benefit from the ability to customise reports. In 2025, personalisation will become standard. Companies can create dashboards tailored to the specific requirements of different teams or projects. Features such as personalised views, data segmentation or dynamic filters mean that users can quickly obtain the information most relevant to their work. This, in turn, translates into greater efficiency and better work organisation.
Trend 6: Increased attention to cyber security
As the amount of data in organisations grows, so does the risk of data loss or unauthorised access. There has been an increase in attacks on BI systems in 2024, making security a top priority for analytics solution providers. Power BI offers advanced security features such as data encryption, privilege management and integration with Microsoft Defender. In 2025, we expect to see an even greater emphasis on data protection. This will allow companies to use business analytics without worrying about cyber threats.
Trend 7: Data-driven interdepartmental cooperation
In 2024, many companies have begun to see the value of effective data-driven collaboration between teams. Power BI offers features to integrate data from different sources and share it between teams in real-time. In 2025, these tools will combine marketing, sales and logistics data. This will enable more integrated planning and delivery of business objectives. This collaboration improves decision-making processes and allows organisations to react faster to market changes. With its extensive data integration and report-sharing capabilities, Power BI has become the ideal tool to support this trend.
Data analysis in 2025 with Power BI
2025 promises to be a watershed year for self-service BI and analytics culture. Tools such as Power BI will play a key role in facilitating access to data, supporting fact-based decisions and advancing analytics across entire organisations. Trends such as integration with AI, the move to the cloud, and increased security are making the investment in BI more worthwhile than ever. The 2024 data clearly shows that companies that rely on modern analytics tools are gaining a competitive advantage, and 2025 will see this success continue.
